The 2010 Toyota Tundra Work Truck Package made its debut today at the 2009 San Diego Auto Show.
Aimed at commercial truck buyers, the decontented Work Truck Package is strictly no-frills. It's slated to debut in the spring, priced below the formerly entry-level Tundra Grade model.
The Tundra's front end has been mildly reworked. It wears a new two-bar mesh-style black plastic grille and surround set over a revised front bumper. The rear of the truck sports new plastic taillight covers. The back lamps continue to use incandescent bulbs instead of LEDs.
Vinyl and rubber are the materials of choice inside the truck. The rubber floor features a unique embossed pattern that plays off Toyota's truck division logo and offroad tire tread. The transmission hump running through the cabin floor is covered in a rubber sheet. Replacing cloth, the vinyl seats are surprisingly comfortable and have a durable feel. The ignition key ring and glove box lighting are deleted, along with map and door courtesy lamps. Also removed are cruise control and remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.
The Tundra Work Truck Package will be available on two- and four-wheel-drive regular and Access Cab models, in standard and long-bed configurations with a choice of six-cylinder or eight-cylinder engines. The show truck has the 5.7-liter V-8 under its hood.
According to Toyota's press release, Tundra models equipped with the Work Truck Package are expected to carry a discount that will make them from $550 to $655 less than the Tundra's suggested retail price, depending on the model. For example, a 2009 two-wheel-drive regular cab Tundra with a 4.0-liter V-6 starts at $22,390, which should put the Work Truck Package Tundra in the $21,000 range.
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